WHAT INFORMATION DOES SKYLIGHT COLLECT?
Skylight collects two types of data about visitors to the Site (“Visitors”): (a) “Personal Information”—that is, information from which an individual can be identified, such as an individual's full name, email address, home address, and telephone number, that individual Visitors provide when using certain of the Site's features; and (b) “Tracking Data”, which is automatically collected from every Visitor. From time to time, our third-party service providers may provide certain services, including online chat, and process certain information on our behalf. Any such information will be used by a third party only for the purpose of providing services on our behalf. Our collection of Personal Information and Tracking Data is described in more detail below.
You do not have to provide Personal Information to use the Site. However, your use of particular services made available through the Site may require us to collect, use and store Personal Information from you. We collect such Personal Information only when you affirmatively provide it to us — for example, when completing forms online, such as those forms available through our “Contact” feature, when filling out applications to lease our properties, or when answering surveys. You may also be asked to provide your contact information (such as your name, postal address, telephone numbers, and/or email address), financial information (such as income level and credit card number), and demographic information (such as your age or ZIP code) in connection with your use of our services. Remember that no Personal Information is actually submitted through the Site until you click the “SUBMIT” or similar button on the form into which you have entered such information.The Site offers you the opportunity to email web pages from the Site to any email address of your choice. To offer you this feature, we need to ask you for both your email address, and the email address of the person to whom you wish to send the applicable page. We do not store this information or use it for any purpose other than to email the web page to its intended recipient.If you contact us by email through the Site, we may keep a record of your contact information and correspondence, and reserve the right to use your email address, and any information you provide in your message, to respond thereto.
DO NOT TRACK SIGNALS
Skylight does not track users of our Site across third party websites to provide targeted advertising. Accordingly, we do not currently respond or take any action with respect to a web browser’s "do not track" signal or other mechanisms that provide consumers the ability to exercise choice regarding the collection of Personal Information about an individual Visitor’s online activities over time and across third party websites or online products/services.
HOW DOES SKYLIGHT USE THE INFORMATION IT COLLECTS?
Disclosure to CommunitiesSome of the most important of the Site's features require us to share your Personal Information with “Communities”—that is, third party real estate properties about which information is provided on the Site. When you provide Personal Information through the Site as part of a “Contact” or similar form, we will share your Personal Information with those Communities with which you have authorized us to share such information. By entering your Personal Information in this context and clicking the “SUBMIT” or similar button, you are authorizing us to share your Personal Information, as well as the identity of the last promotional item you viewed on the Site, in this manner. These Communities may use this information to contact you about properties that are available or other matters. Please be advised that we do not monitoror control Communities' use or disclosure of your Personal Information and you should review the applicable Communities’ privacy notices to understand how they may use your Personal Information.Disclosure to Service ProvidersSkylight works with third parties who provide services that may include, but are not necessarily limited to, website hosting, data analysis, email services, and other services of an administrative or technical nature on its behalf. Skylight may share Personal Information with such third parties for the purpose of providing such services.AdvertisersFrom time-to-time, we may engage third parties to provide advertising services to assist us in advertising our brand and services. Those advertising services may target advertisements on third party websites based on cookies or other information indicating previous interaction with our Site.Disclosure of Tracking DataSkylight uses Tracking Data to create aggregate reports on Visitor demographics, Site traffic patterns and user behavior, and may provide these aggregate reports to advertisers and other third parties. None of the foregoing information that we may provide to such advertisers or third parties is personally identifiable — that is, can be connected by such advertisers or third parties to the Personal Information supplied to Skylight by individual Visitors.Contact InformationIn various areas of the Site, we provide you the opportunity to submit a form with basic contact information, such as your name, email, and address. When you submit a form to us, you are giving us permission to use such information to inform you of technical information regarding our services, to subscribe you to newsletters and other communications, and to distribute promotional materials to you. If you no longer wish to receive these emails you may unsubscribe from any email by following the unsubscribe instructions found within that email; provided however that, you cannot opt-out of receiving transactional emails related to your account with us or your use of our service.Other DisclosuresNotwithstanding any other provision of this Policy to the contrary, we reserve the right to disclose PERSONAL INFORMATION about you to others as we believe to be appropriate (a) under applicable law; (b) to comply with legal process; (c) to respond to governmental requests; (d) to enforce our Terms of Service; (e) to protect our operations or those of any Affiliated Entities; (f) to protect the rights, privacy, safety or property of us, the Affiliated Entities, you or others; and (g) to permit us to pursue available remedies or limit the damages that we may sustain. For example, we may, to the fullest extent the law allows, disclose PERSONAL INFORMATION about you to law enforcement agencies to assist them in identifying individuals who have been or may be engaged in unlawful activities Personal Information.
OTHER IMPORTANT NOTES REGARDING PRIVACY.